Google Cloud (GCP) product renames & rebrands
A complete, dated list of 80 Google Cloud product and service renames, rebrands, consolidations and deprecations. Each entry links to its own page with the full naming timeline, a plain-language explanation, and the underlying API, CLI, IAM and Terraform identifiers.
How to read these renames
- Core Naming Rule: Customer-Facing Rebrands vs. Underlying Technical Identifiers Across almost all 2024–2026 Google Cloud rebrands, only the customer-facing product, console UI, and documentation names changed. Underlying REST/gRPC APIs, gcloud CLI commands, client library packages, IAM roles, and Terraform resources retain their legacy identifiers for backward compatibility.
- Certification Exam, Documentation & Course Continuity Principle In the vast majority of rebrands, the underlying service functionality, architectural patterns, and exam-testable concepts remain identical—only the name has changed. Official documentation and certification exams often lag behind rebrand announcements.
AI, GenAI & Agent Ecosystem 35
Rebrands, umbrella splits, and service naming across Vertex AI, Gemini Enterprise Agent Platform, Agent Studio, Agent Runtime, Agent Search, Gemini for Google Cloud, and Customer Engagement Suite.
| Legacy name(s) | Current name | Latest change |
|---|---|---|
| Vertex AI Experiments, Vertex AI TensorBoard, Vertex ML Metadata | Agent Platform ExperimentsRenamed | October 2025 |
| Vertex AI Feature Store, Vertex Feature Store | Agent Platform Feature StoreRenamed | October 2025 |
| Vertex AI Prediction, Vertex AI Inference, Vertex AI Batch Prediction, Vertex AI Batch Inference, Vertex AI Online Prediction, Vertex AI Online Inference, Vertex AI Endpoints, AI Platform Prediction | Agent Platform InferenceRenamed | October 2025 |
| Vertex AI Training, AI Platform Training, AI Platform (Unified), Cloud Machine Learning Engine (Cloud ML Engine) | Agent Platform Managed TrainingRenamed | October 2025 |
| Vertex AI Model Registry | Agent Platform Model RegistryRenamed | October 2025 |
| Vertex AI Pipelines, Vertex Pipelines, AI Platform Pipelines | Agent Platform PipelinesRenamed | October 2025 |
| Vertex AI Vision | Agent Platform VisionRenamed | October 2025 |
| Vertex AI Vizier, AI Platform Vizier | Agent Platform VizierRenamed | October 2025 |
| Vertex AI Workbench, Vertex AI Workbench Instances, AI Platform Notebooks, Cloud Datalab | Agent Platform WorkbenchRenamed | October 2025 |
| Vertex AI Agent Engine, LangChain on Vertex AI, Reasoning Engine, Vertex AI Agent Engine Sessions, Agent Engine Sessions, Vertex AI Agent Engine Memory Bank, Agent Engine Memory Bank, Vertex AI Agent Engine Code Execution, Agent Engine Code Execution | Agent RuntimeRenamed | October 2025 |
| Vertex AI Search, AI Applications, Vertex AI Search and Conversation, Enterprise Search, Generative AI App Builder, Gen AI App Builder, Discovery Engine, Vertex AI Search for Industry, Recommendations from Vertex AI Search | Agent SearchRenamed | October 2025 |
| Vertex AI Search for Commerce, Vertex AI Search for retail, Discovery AI for Retail, Retail Search, Recommendations AI | Agent Search for CommerceRenamed | October 2025 |
| Vertex AI Search Data Store tool (in Agent Studio), Vertex AI Search MCP server | Agent Search MCP ServerRenamed | November 2025 |
| Vertex AI Studio, Vertex AI Studio App Builder, Generative AI Studio | Agent StudioRenamed | October 2025 |
| Vertex AI Agent Builder, Agent Builder | Agent Studio, Agent Search & Agent RuntimeUmbrella split | October 2025 |
| Contact Center AI (CCAI) | Customer Engagement SuiteRenamed | 12 January 2026 |
| Contact Center AI Insights, CCAI Insights, Conversational Insights | Customer Experience InsightsRenamed | January 2026 |
| Dialogflow CX, Vertex AI Conversation, Conversational Agents | CX Agent StudioRenamed | 4 February 2026 |
| Vertex AI in Firebase, Vertex AI for Firebase | Firebase AI LogicRenamed | 20 May 2025 |
| Project IDX | Firebase StudioDeprecated → Migrated | 19 March 2026 |
| Google Agentspace, Agentspace | Gemini EnterpriseRenamed | 9 October 2025 |
| Vertex AI, Vertex AI Platform, AI Platform, Cloud AutoML, AutoML Tables | Gemini Enterprise Agent PlatformRenamed | October 2025 |
| Gen AI evaluation service on Vertex AI, Gen AI Evaluation Service, Vertex AI Rapid Evaluation, Vertex AI Model Evaluation | Gemini Enterprise Agent Platform EvalsRenamed | October 2025 |
| Duet AI for Google Cloud, Duet AI in Google Cloud | Gemini for Google CloudRenamed | 26 March 2024 |
| NotebookLM Enterprise, Google NotebookLM Enterprise | Gemini Notebook EnterpriseRenamed | 16 July 2026 |
| Firebase Genkit | GenkitRenamed | December 2024 |
| Duet AI for Developers, Gemini Code Assist, Gemini CLI, Gemini Code Assist for Individuals | Google AntigravityDeprecated → Migrated | 19 May 2026 |
| Contact Center AI Platform, CCAI Platform | Google Cloud Contact Center as a ServiceRenamed | October 2025 |
| Vertex AI SDK for Generative AI, vertexai.generative_models, @google-cloud/vertexai, google-generativeai | Google Gen AI SDKDeprecated → Migrated | December 2024 |
| Gen AI Toolbox for Databases, genai-toolbox | MCP Toolbox for DatabasesRenamed | 23 April 2025 |
| Vertex AI Model Garden, Vertex AI Models as a Service (MaaS), Vertex AI MaaS (Model as a Service) | Model GardenRenamed | October 2025 |
| Vertex AI RAG Engine, LlamaIndex on Vertex AI | RAG EngineRenamed | October 2025 |
| Ray on Vertex AI | Ray on Agent PlatformRenamed | October 2025 |
| Vertex AI Vector Search, Vertex AI Vector Search (1.0), Vertex AI Vector Search 2.0, Vector Search 2.0, Vertex AI Matching Engine, Vertex Matching Engine | Vector SearchUmbrella split | October 2025 |
| Agent Designer, Gemini Enterprise Agent Designer, Agentspace Agent Designer | Workflow BuilderRenamed | 3 September 2026 |
Data, Analytics, Databases & Business Intelligence 16
Naming evolution across data catalogs, open-format lakehouses, managed Spark and Airflow, business intelligence (Looker & Data Studio), BigQuery ingestion/sharing, and Firebase data services.
| Legacy name(s) | Current name | Latest change |
|---|---|---|
| "Cross-cloud" Lakehouse, "Multi-cloud" Lakehouse | "Borderless" LakehouseTerminology shift | 31 July 2026 |
| Analytics Hub | BigQuery sharingRenamed | 9 April 2025 |
| Cloud Bigtable | BigtableRenamed | 2022 |
| Looker Studio, Looker Studio Pro, Google Data Studio | Data StudioName reverted | 16 April 2026 |
| Firebase Data Connect | Firebase SQL ConnectRenamed | 22 April 2026 |
| Cloud Datastore, Datastore | Firestore in Datastore modeRenamed | June 2021 |
| BigLake | Google Cloud LakehouseRenamed | 20 April 2026 |
| Pub/Sub Lite | Google Cloud Managed Service for Apache KafkaDeprecated → Migrated | 17 June 2024 |
| Dataplex, Dataplex Universal Catalog, BigQuery universal catalog, Dataplex Catalog, Data Catalog | Knowledge CatalogRenamed | 10 April 2026 |
| BigLake Metastore, BigQuery metastore | Lakehouse runtime catalogRenamed | 20 April 2026 |
| — | LookerScope clarified | 16 April 2026 |
| Cloud Composer | Managed Service for Apache AirflowRenamed | 15 April 2026 |
| Dataproc, Dataproc on Compute Engine, Google Cloud Serverless for Apache Spark, Dataproc Serverless, Dataproc Serverless for Spark | Managed Service for Apache SparkConsolidated | 3 April 2026 |
| Memorystore for Memcached, Cloud Memorystore, Cloud Memorystore for Memcached | Memorystore for ValkeyDeprecated → Migrated | 20 January 2026 |
| Cloud Spanner | SpannerRenamed | 2022 |
| BigQuery tabledata.insertAll, Storage Write API | Storage Write API (REST) & Storage Write API (gRPC)Consolidated | 27 July 2026 |
Compute, Storage, Security & Infrastructure 29
Serverless compute unification, data loss prevention, high-performance storage caching, security operations (SecOps & zero-trust), hybrid/edge containers, and observability.
| Legacy name(s) | Current name | Latest change |
|---|---|---|
| Apigee Integration, Apigee Integrations | Application IntegrationConsolidated | 20 September 2023 |
| Container Analysis | Artifact AnalysisRenamed | May 2023 |
| Container Registry, Google Container Registry, Google Container Registry (GCR) | Artifact RegistryDeprecated → Migrated | April 2021 |
| Actifio GO, Backup and DR | Backup and DR ServiceRenamed | 9 September 2022 |
| BeyondCorp Enterprise | Chrome Enterprise PremiumRenamed | 9 April 2024 |
| DLP API, Data Loss Prevention (DLP) API | Cloud Data Loss Prevention APIScope clarified | 29 August 2023 |
| Cloud Firewall, VPC Firewall | Cloud Next Generation FirewallRenamed | 8 April 2024 |
| Cloud Functions (1st gen & 2nd gen), Cloud Functions | Cloud Run functionsRenamed | 21 August 2024 |
| Traffic Director, Anthos Service Mesh, ASM | Cloud Service MeshConsolidated | 23 May 2024 |
| Anthos Config Management, ACM | Config Sync & Policy ControllerUmbrella split | 3 May 2024 |
| Risk Manager | Cyber Insurance HubRenamed | 4 April 2025 |
| Security Foundations Blueprint, Google Cloud Security Foundations Blueprint, Security Foundations Guide, Google Cloud Security Foundations Guide | Enterprise Foundations BlueprintRenamed | 20 December 2023 |
| Cloud Filestore, Filestore Standard tier, Filestore Premium tier, Filestore High Scale SSD tier | FilestoreRenamed | 20 April 2020 |
| reCAPTCHA Enterprise | Google Cloud Fraud DefenseRenamed | 22 April 2026 |
| Parallelstore | Google Cloud Managed LustreDeprecated → Migrated | 8 April 2025 |
| Google Cloud NetApp Cloud Volumes Service, Cloud Volumes Service for Google Cloud, NetApp Cloud Volumes Service | Google Cloud NetApp VolumesRenamed | 24 August 2023 |
| Stackdriver, Google Stackdriver, Google Cloud's operations suite | Google Cloud ObservabilityRenamed | April 2023 |
| Google Distributed Cloud Hosted, GDC Hosted | Google Distributed Cloud air-gappedRenamed | April 2024 |
| Google Distributed Cloud Edge, GDC Edge | Google Distributed Cloud connectedRenamed | 9 April 2024 |
| Google Distributed Cloud Virtual, Anthos clusters on bare metal, Anthos clusters on VMware, GKE On-Prem, Anthos on bare metal, Anthos on VMware | Google Distributed Cloud software onlyRenamed | April 2024 |
| Anthos, GKE Enterprise | Google Kubernetes Engine (GKE)Consolidated | 4 September 2025 |
| Chronicle, Chronicle Security Operations, Chronicle SIEM, Chronicle SOAR | Google Security OperationsRenamed | 6 May 2024 |
| Cloud Run for Anthos, Cloud Run on GKE | Knative servingRenamed | August 2023 |
| Migrate for Anthos and GKE, Migrate for Anthos | Migrate to ContainersRenamed | 21 June 2022 |
| Migrate for Compute Engine, Velostrata | Migrate to Virtual MachinesRenamed | 5 July 2022 |
| Cloud Storage Anywhere Cache, Anywhere Cache | Rapid CacheRenamed | 24 March 2026 |
| Cloud Source Repositories | Secure Source ManagerDeprecated → Migrated | 17 June 2024 |
| Cloud Data Loss Prevention (Cloud DLP), Cloud DLP | Sensitive Data ProtectionRenamed | 29 August 2023 |
| Cloud Debugger, Stackdriver Debugger | Snapshot DebuggerDeprecated → Migrated | 16 May 2022 |
Also browse: AWS renames, Azure renames.
Catalog last updated .