Vertex AI Search for Commerce Agent Search for Commerce
Legacy names Vertex AI Search for Commerce, Vertex AI Search for retail, Discovery AI for Retail, Retail Search, Recommendations AI
Verticalized ecommerce search, browse, and recommendations.
Naming timeline
- Discovery AI for Retail
Retail API console and suite uniting Recommendations AI and Retail Search.
- Vertex AI Search for Commerce
Introduced at NRF 2024 as Vertex AI Search for retail (console/docs updated 2024-03-12) and renamed in console/docs to Vertex AI Search for commerce on 2025-01-10.
- Agent Search for CommerceCurrent name
Rebranded to Agent Search for Commerce in Agent Platform (2026-04-22 release notes) and to AI Commerce Search in Gemini Enterprise for Customer Experience (2026-06-29 release notes).
What is Vertex AI Search for Commerce called now?
Vertex AI Search for Commerce is now called Agent Search for Commerce, with the latest change in October 2025. Earlier names covered by this entry also include Vertex AI Search for retail, Discovery AI for Retail, Retail Search, Recommendations AI. Verticalized ecommerce search, browse, and recommendations. Only the customer-facing name changed; the underlying technical identifiers remain backward compatible.
Also known as
- AI Commerce Search
- AI Commerce Search in Gemini Enterprise for Customer Experience
- Discovery Engine API
Technical identifiers
Technical identifiers unchanged. Only the customer-facing product name changed; the APIs, CLI commands, IAM roles and Terraform resources below keep their legacy identifiers for backward compatibility.
| REST / gRPC APIs | retail.googleapis.com discoveryengine.googleapis.com |
|---|---|
| IAM Predefined Roles | roles/retail.* roles/discoveryengine.* |
| Terraform Resources | google_retail_* google_discovery_engine_* |
Notes & disambiguation
- On 2026-06-29, documentation under Gemini Enterprise for Customer Experience rebranded the service from Agent Search for commerce / Vertex AI Search for commerce to 'AI Commerce Search in Gemini Enterprise for Customer Experience', while Agent Platform release notes (2026-04-22) refer to it as 'Agent Search for Commerce'.
Sources & official documentation
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