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Amazon Pinpoint AWS End User Messaging

Application-to-person (A2P) messaging platform for delivering SMS, MMS, voice, mobile push notifications, one-time passwords (OTP), and WhatsApp Business messages.

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Naming timeline

  1. Amazon Pinpoint

    · AWS re:Invent 2016 (Sunset Notice May 20, 2025 · EOS Oct 30, 2026)

    Launched as a multi-channel customer engagement, push notification, campaign management, and mobile analytics service.

  2. AWS End User MessagingCurrent name

    · Console & Docs Channel Split

    Amazon Pinpoint SMS, Voice, and Push notification channels split out and rebranded to AWS End User Messaging (while campaigns/journeys migrate to Amazon Connect and Amazon SES ahead of Pinpoint's October 30, 2026 sunset).

What happened to Amazon Pinpoint?

Amazon Pinpoint was split up, and this part of it is now AWS End User Messaging, with the latest change on 24 July 2024 (Console & Docs Channel Split). Application-to-person (A2P) messaging platform for delivering SMS, MMS, voice, mobile push notifications, one-time passwords (OTP), and WhatsApp Business messages. The underlying legacy API or CLI surface is deprecated, so a technical migration is required.

Also known as

  • AWS End User Messaging SMS
  • AWS End User Messaging Push
  • AWS End User Messaging Social
  • Amazon Pinpoint SMS and Voice v2

Technical identifiers

Legacy identifiers deprecated. The underlying API or CLI surface for the legacy name is officially deprecated, so this change requires a technical migration rather than a label update.

AWS Service APIs / SDKspinpoint-sms-voice-v2 socialmessaging pinpoint pinpoint-email
AWS CLI Commandsaws pinpoint-sms-voice-v2 aws socialmessaging aws pinpoint
IAM Actions & Policiessms-voice:* social-messaging:* mobiletargeting:*
Terraform Resources (aws_*)aws_pinpointsmsvoicev2_phone_number aws_pinpointsmsvoicev2_configuration_set aws_pinpoint_app

The legacy Amazon Pinpoint campaign/analytics API ('pinpoint' / IAM prefix 'mobiletargeting:*' / Terraform 'aws_pinpoint_app') reaches end of support on October 30, 2026, whereas 'pinpoint-sms-voice-v2' ('sms-voice:*') and 'socialmessaging' ('social-messaging:*') remain active backing APIs for AWS End User Messaging.

Notes & disambiguation

  • On July 24, 2024, AWS split and rebranded Amazon Pinpoint's core messaging channels (SMS, MMS, voice, mobile push notifications, OTP, and phone number validation) into AWS End User Messaging, adding WhatsApp Business support via AWS End User Messaging Social ('socialmessaging') later in 2024.
  • On May 20, 2025, AWS announced that Amazon Pinpoint's marketing engagement and analytics features (endpoints, segments, campaigns, journeys, and analytics) are closed to new customers and will reach end of support on October 30, 2026.
  • AWS recommends migrating Pinpoint marketing campaigns and journeys to Amazon Connect proactive engagement (Amazon Connect Outbound Campaigns and Customer Profiles) and email workloads to Amazon Simple Email Service (Amazon SES), while SMS, voice, and push APIs continue long-term under AWS End User Messaging.

Sources & official documentation

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